commercial, explainer film, documentary
Hamburg – the second largest city in Germany is home to almost two million people. The “Pearl of the North” is considered one of the cities with the highest quality of life worldwide. Known both as a location for musicals throughout Europe and for the Reeperbahn, Hamburg attracts tourists from all over every day. The city has one of the largest transshipment ports in the world, making it a very important logistics location. Aerospace technology, life sciences and information technology make Hamburg the important business and science location that it is. Due to the increased competitive pressure in the metropolitan region, it is imperative to distinguish itself from its competitors and to project a positive image to its customers in the long term. An effective tool for this is the production of an image film, as it underlines the uniqueness of your company.
What is an image film?
In an Imagefilm, a company, a brand or a product is portrayed and advertised at the same time. Accordingly, elements of a conventional commercial are combined with those of adocumentary film. The length of the image film usually does not exceed one and a half to three minutes. In this time, the viewer should be given a positive and multi-faceted picture of your company. He gets a look behind the scenes of the company, which in turn has a positive effect on the perception of the brand and, above all, builds trust. This is particularly important in a world of digitalization and sensory overload. This contrasts with the commercial, which tends to focus on a specific emotion in order to encourage the target group to make a purchase.
First and foremost, an image film should inform the viewer about your company or a product. In contrast to a commercial, in which the finished product is advertised, the focus of an image film is more on the development process of the product. As described above, the image film is a hybrid form in which trust is created and entertainment is provided at the same time. Therefore, such a film is always designed to be as emotional as possible.
In addition, image-building elements are used in order to remain permanently in the viewer's memory. In most cases, image films are shown at trade fairs or internally during employee training sessions, but they are often used for external presentations to the press. In other words, they are used to present a company's image to a selected audience. In the meantime, however, image films are also increasingly available on online media.
In addition to good planning, experience and the necessary know-how are essential for the production of an image film. Since we have produced a large number of image films for a wide variety of industries in recent years, we are sufficiently qualified to provide you and your project with complete support.
Our first step is usually a detailed research, on the basis of which we then create the concept of the image film. Creativity is particularly important here. In order to present the characteristics of your company in the best possible way in the end, we produce several drafts from which you can choose your favorites. Of course, you can bring in your ideas and wishes at any time.
From our experience, we know that the production of a high-quality image film often involves a great deal of organizational effort. That’s why we set up a precise shooting schedule that allows you to stay on top of things during this time. Of course, we also take care of the organization of necessary premises, props, actors and speakers.
The shooting itself is carried out by a well-rehearsed team. The subsequent post-production, during which the complete post-processing takes place, is also the responsibility of our staff. Once our experienced graphic designers have created the intro and outro, they will add additional animations at your request, which can have a positive effect on the film. Especially the off-voice, which can be heard during the film, has a great influence on quality and reception. Since we have a large network, you should be able to choose the perfect voice for your film.
As you would expect, the quality shown is crucial to the success of an image film. For this reason, we always use high-quality technology from well-known manufacturers in our productions, which makes a film with the highest image and sound quality possible.
Are you wondering why you should realize your “image film project” with us? We provide you with 10 unbeatable reasons why we are the right partner for your project. We are creative minds, but at the same time experienced professionals who have the best possible result for you in mind at all times.
We see ourselves more as creative artists than just service providers with many years of experience and expertise in film production. We don’t see our work, filmmaking, as a duty, but as our passion and therefore we are constantly developing ourselves and our skills. We love what we do and are successful at it. For this we have already been rewarded with several awards in the past years.
We are at your side at every stage of the image film and provide you with professional support: starting with our first meeting, through the conception and shooting, right up to the finished film. We do not necessarily see ourselves as a service provider, but rather as your partner with the same goal in mind.
At every step of the way, we set the highest standards for our entire team, our equipment and our performance. You can be absolutely sure that we always give our all to provide you with the highest quality possible.