commercial, explainer film, documentary
Hannover – the “green metropolis” is the capital of Lower Saxony and home to over 500,000 people. Among other things, the city has made a name for itself as a trade fair and congress city – Hannover today has the largest trade fair grounds in the world and brought a world exhibition to Germany for the first time with Expo2000. Hanover is known as a business and industrial location for the automotive industry, the most important industrial sector in the region. Today, the city is considered an innovative industrial location and a trading hub for national as well as international markets.
However, due to the increased competition in the region, it is of utmost relevance to stand out, differentiate from the competition and build a positive image. Only in this way is it possible to remain permanently and positively in the minds of customers. For this purpose, the production of an image film is ideal, with the help of which you can emphasize the USPs and competitiveness of your company.
With an image film you can present a company, a brand or a product in an advertising manner. In other words, an image film uses aspects of a commercial and a documentary. On average, an image film lasts between one and a half and three minutes. It wants to give the viewer an impression of the company in this time. If possible, the focus should be on your best qualities. When making image films, it is popular to give the viewer a look behind the scenes in order to present yourself as a company in an open and authentic way. This in turn creates trust and does justice to the core of an image film. The commercial is completely different – this imitates a certain mood to encourage the target group to make a purchase.
The aim of an image film is to inform interested parties and customers about your company, a brand or a product. They are often shown to a selected group of viewers, as is the case, for example, at trade shows or product presentations
Another possibility is to send image films to the press to inform them about new products or the company. But an image film is not only used for external presentation: they are also often used internally, for example for employee training. Today, they can also be found more and more frequently on online platforms such as YouTube or Vimeo.
In addition to careful planning, experience and expertise are particularly necessary to be able to produce a high-quality image film. Thanks to the numerous productions of image films that we have produced in the course of the past years, we are in a position to supervise your project seamlessly and to advise you competently.
Normally, our work begins with comprehensive research, on which we then build the concept of the image film. Thereby we try to characterize your company in the best possible way. Therefore we create several drafts for you to choose from. If you have a particularly extensive project in mind, we advise you to create a storyboard in advance. In doing so, we sketch individual image sections for you in order to make our ideas visually tangible for you. If you have specific ideas and wishes, you can of course add them to the concept at any time, so that your company is characterized in the best possible way and in your sense.
Good planning is the be-all and end-all of a successful image film. Therefore, we take care of a precise production plan to ensure a smooth process and a constant overview. If the realization of your image film requires certain locations, props or technology, their organization is of course also our responsibility. If additional speakers, actors or extras are required, we will also take care of this task according to your ideas.
Once the concept is in place, our experienced crew can take care of the shooting. The more extensive your project is to be in the end, the more personnel is needed for it. However, our 30-strong team has sufficient capacity in any case. In the subsequent post-production, our editing and graphics professionals ensure that your image film looks outstanding with editing, retouching and color grading. Not too little attention should also be paid to the voice-over: the voice heard in the film has a significant influence on the quality and success of the image film. But in our repertoire of voice actors you are sure to find the right voice for your project.
The quality itself is crucial for the success of an image film. That’s why we always use high-quality technology from renowned manufacturers during filming and production, so that we can realize your image film with the highest possible image and sound quality.
If you are wondering why we are the right partner for the realization of your “project image film”, here we provide you with 10 unbeatable reasons. We are not only a highly professional team, but we also work with a lot of creativity and imagination, which enables us to develop innovative ideas and implement them according to the highest standards. During our work we always aim for the best possible result for you.
We see ourselves as imaginative artists rather than just service providers. Nevertheless, we have technical know-how and experience in producing a wide variety of films. Moreover, filmmaking is not just our job, but rather our passion, so we are always looking for new challenges. Our special and creative work has already been honored with over 40 film awards in recent years.
You can rely on us to provide you with seamless support throughout the entire project. We provide professional support from the initial meeting, through conception and production, to the finished film.
It goes without saying that we set the highest standards for our work, our team and our equipment. This enables us to constantly surpass ourselves and to always provide you with the best possible quality.