commercial, explainer film, documentary
|Advertising film production
|Advertising film production
Explaining product novelties in a comprehensible way, establishing a brand or winning new customers for the company – with professional commercials (also commercial film or commercial video) you can reach your individual marketing goals and address your target group in the best possible way. our 45-strong team knows exactly what matters when it comes to the conception of convincing commercials and realizes video and film productions in the best quality. With our creative concepts, exciting storytelling and great emotions, we want to leave an impression on your target group. We have already won 44 national and international awards for our exceptional productions. Convince yourself of our full service – from brainstorming to shooting and post-production!
A model from 1898 should help for the conception of an advertising spot? Yes!
The AIDA formula may be old, but it is still considered a successful model of advertising effectiveness. AIDA stands for the first letters of the 4 steps of the model.
The AIDA formula can also help in the conception of our commercials:
In the first step, we want to capture the attention of the target group. After all, the first few seconds of the commercial determine whether the viewer stays tuned.
In the second step, we want to arouse real interest and ensure that the viewer watches the commercial to the end.
In the 3rd step, we want to trigger a concrete desire in the viewer – for example, the desire to own the product.
The model ends in the last fourth step with the action that we want to achieve with the commercial: this can be buying the product, subscribing to a newsletter or visiting a website.
The best film production in Munich for your advertising spot
Sons of Motion Pictures realizes commercial film and video productions with creativity and modern aesthetics for advertising on TV, in cinemas or online. Thanks to our many years of experience and the use of state-of-the-art production and film technology, we offer our customers seamless support – from the conception of ideas to the finished commercial. With us you get everything from one source!
Concept & Strategy
Do you already have a first picture in mind of what your finished commercial might look like? We at Sons Of Motion Pictures will be happy to advise you on the initial brainstorming and work with you to develop a concept that best incorporates your ideas. Based on a clearly defined target group, we develop a strategy for making the audience marvel, think or laugh. Once you have decided on a content concept, our designers develop a detailed storyboard.
Pre-production & planning
Location, technology, props, actors, catering. In a film and video production, the right preparation for the shoot is especially important! Let our team take care of the planning down to the smallest detail.
Production & Shooting
With in-house technology, our 30-person team then puts the production into action. We use state-of-the-art lighting, sound and camera systems for the shoot. For spectacular shots, for example, 8K RED EPIC-W cinema camera from Hollywood or the DJI Inspire II 5K drone are used.
Postproduction & Editing
In post-production, our employees ensure a first-class look for your film with color grading, editing, retouching and green screen.
Success on all channels – commercials for TV, cinema & the online world.
Increasingly, we consume content and advertising via our smartphones and tablets. Nevertheless, the medium of TV remains in first place in Germany: every day, Germans spend several hours watching TV – still! Online videos, live streaming and video-on-demand are in fact on the rise and are becoming increasingly important for successful advertising communication. At Sons of Motion Pictures, we develop commercials for TV, cinema, video platforms and social media channels. Due to an exact adaptation to the respective platform, the commercial concept is always slightly different. If you wish, we can take over the entire media planning for you and offer you a powerful overall package of online and offline for cross-media advertising campaigns.
Unique commercials in Munich
Our team at Sons of Motion Pictures is a specialist in every area of film. For many large regular customers we realize explainer videos, image films, recruiting films and documentaries in highest quality. We have a large network and can therefore book professional speakers and actors for your commercial.
We are a young and dynamic team full of creative ideas, we want to constantly grow beyond ourselves and look forward to new challenges! You don’t want an 0815 commercial? We always focus on new ideas and fresh wind in film and video production and provide you with 10 unbeatable reasons why we are the right partner for your production. We would be happy to advise you in a personal meeting about your own project. Simply use our contact form and send us an inquiry today!