Social Media

Social Media

What is a social media video?

A social media video is, as the name suggests, a short advertising film that is used on various platforms such as Instagram, TikTok & Co. With a social media video, as with any other advertising film, you can convey important information in a few seconds, or even tell a little story to stir up emotions. Whether YouTube, TikTok or Instagram is best suited depends on your target audience and the topic selection for your video content. When choosing content, it is important to find the right balance between entertainment and classic advertising. The advantage of video content? If it is well-chosen and the video is appealing, your message can spread on its own, because users have the opportunity to share all videos with their friends and acquaintances with just one click. Thus, your company can reach many more customers without any additional costs.

What is the purpose of a social media video?

In this day and age, it is impossible to imagine life without the Internet. 79.13% of Germans are social media users – and the trend is rising. Social media has made it possible to distribute videos across the board with less effort. So you should use the potential of video marketing for your company. Compared to traditional media, such as TV and print, video marketing can achieve high reach at lower cost. Regular video content can lead to a long-term connection with your customers. Each social network also allows businesses to interact with the target audience over and over again. Thus, your target audience does not consume the videos unilaterally (as with TV and print), but enters into a two-way relationship with your brand. Video marketing is the future of marketing for this reason.

What does a social media video cost?

Our focus is on crafting your social media video with unique content that adds individual value to your business. Without a concrete concept for your social media video, it is therefore impossible to give a serious price in advance. If you are planning such a project, then simply contact us. We will offer you individual ideas and concepts with the corresponding offers completely without obligation.

How do our projects proceed?


1. Creative concept

We work closely with you on the concept for your social media video. The most important foundations in content marketing are the communication goals and the defined target group to be addressed by the content. Once we have this information, our team will develop up to three creative concepts as part of a suitable video marketing strategy. We also take into account the appropriate platforms on which the content is to be published. We will present these ideas to you in detail in a joint meeting. Afterwards, you can decide for your company which video concept best suits your company, your brand or your product.


2. Fine concept & storyboard

Once you have decided on one of the above video concepts, the fine conception begins. This means that your social media video will be conceptualized in detail in terms of story, text, camera work, animation, music, image design and style. Our team of graphic designers also creates a storyboard, which serves as the basis for the entire video production.


3. Preproduction

Organization and precise planning are the basis for the video production. Our team takes care of suitable locations for the video shoot, actors, costumes, coordinates external service providers and procures all props. We pay close attention to the budget of our clients. In regular pre-production meetings (PPM), we transparently present the results of our work to you for approval.


4. Production

In this step, the shooting of your video takes place and the concept is now brought to life. To ensure maximum efficiency in terms of time and cost, we usually work together with our permanent film team. If you wish, you can participate in the corresponding shooting days and gain insight behind the scenes.


5. Postproduction

Once all the images are in the can, the social media video is produced based on the storyboard. Our team then takes care of the editing, possible animations, the use of special effects and a perfect sound. During this phase, you will receive regular insights into the ongoing process in order to effectively communicate feedback and change requests.


6. Handover

Depending on the social media platform, we can provide you with the completed social media video in the appropriate format. Be it for publication on Instagram, TikTok, Facebook or Youtube & Co. To distribute your social media videos even more effectively, it is increasingly worthwhile to have a media budget to promote your content by means of advertising. We are happy to support you in the organization and coordination of suitable channels as well as the planning and placement of media budgets.