TikTok

TikTok

What is a TikTok video?

TikTok is known as a short video sharing app. On TikTok, short videos with self-selected content can be uploaded, accompanied by music. These videos can be customized using tools such as filters as well as effects and then shared with the world. TikTok is more than just an entertainment platform, because as a company you can use TikTok for advertising. TikTok is one of the fastest growing social networks of the decade and has around 800 million active monthly users worldwide. This means that TikTok even beat the giants Facebook, Instagram, YouTube and Snapchat. So now is the perfect time for your business to get in on the action with a TikTok channel and take advantage of the huge potential – act fast before your competition gets wind of it too 😉

What is the purpose of a TikTok video?

TikTok rewards creative, entertaining, and interactive videos with disproportionate reach. The app also allows any video content to be served as an ad via the TikTok Ads Manager. And because more and more people of all ages are taking a liking to TikTok, it’s an opportunity for your business to find your target audience there and build loyalty through video content. Whether it’s hashtag challenges or creative marketing campaigns, the possibilities here are endless. The special thing about TikTok marketing is also that a lot of reach costs little. This allows even medium-sized businesses to try out TikTok marketing.

What does a TikTok video cost?

Our focus is on crafting your social media video with unique content that adds individual value to your business. Without a concrete concept for your social media video, it is therefore impossible to give a serious price in advance. If you are planning such a project, then simply contact us. We will offer you individual ideas and concepts with the corresponding offers completely without obligation.

How do our projects proceed?

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1. Creative concept

Unlike other social media platforms, TikTok is more of a creative and entertainment medium. That means the focus is more on entertainment than on imparting knowledge. For our initial concepts, two pieces of information are most important: What is your communication goal? What is your target audience? Once we have this information, our team will design up to three creative video concepts, as part of an appropriate social media marketing strategy. We will present these ideas to you in detail in a joint meeting. Afterwards, you can decide for your company which video concept best suits your company, brand or product.

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2. Fine concept & storyboard

Once you have decided on a video concept, the fine conception begins. This means that your video will be conceptualized in detail in terms of story, text, camera work, animation, music, image design and style. Our team of graphic designers creates a storyboard, which serves as the basis for the entire TikTok video production.

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3. Preproduction

Organization and precise planning are the basis for the video production. Our team takes care of suitable locations for the video shoot, actors, costumes, coordinates external service providers and procures all props. We pay close attention to the budget of our clients. In regular pre-production meetings (PPM), we transparently present the results of our work to you for approval.

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4. Production

In this step, the shooting of your video takes place and the concept is now brought to life. To ensure maximum efficiency in terms of time and cost, we usually work together with our permanent film team. If you wish, you can participate in the corresponding shooting days and gain insight behind the scenes.

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5. Postproduction

Once all the images are in the can, the TikTok video is produced based on the storyboard. Our team then takes care of the editing, possible animations, the use of special effects and a perfect sound. During this phase, you will receive regular insights into the ongoing process in order to effectively communicate feedback and change requests.

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6. Handover

For your successful social media presence, we create your video in the ad format specified by TikTok. To distribute your TikTok content even more effectively, it is increasingly worthwhile to have a media budget to promote it by means of advertising. We are happy to support you in the organization and coordination of suitable channels as well as the planning and placement of media budgets.

We’re looking forward to meet you!