Series

What is a series?

A series is a series of commercials that tell a coherent story. The first series with advertising messages appeared at the end of the 90s and are still the subject of long-term marketing strategies. The important thing is that the series does not convey a clumsy advertising message, but tells an interesting story. The actual advertising is done rather subtly through clever placement of the brand or product within the story being told.

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What is the purpose of a series?

The potential of series lies in long-term customer loyalty. An exciting and entertaining story, which can be consumed over a longer period of time, brings the target group together with the advertising company again and again. In addition, series have the potential to be widely distributed because the focus is not on advertising but on the exciting story.

What does a series cost?

Series can be realized with extremely high expenditure or also in a minimalistic style. However, it would be impossible to name flat rates for this without a more detailed concept. If you are planning a series, just contact us. We offer you individual ideas and concepts with the corresponding individual offers completely without obligation..

How do our projects proceed?

1. Creative conception

Knowing your communication goals and target groups, we design up to three creative concept proposals for your series, which we present and discuss in detail in a joint meeting. Afterwards, you can decide which concept best suits the brand or your products.

2. Fine conception & storyboard

Once you have decided on one of our concept approaches, we move on to the detailed conception. This means that story, text, image design and style are worked out in detail with your specifications. To ensure that the content and look of the series are unambiguously coordinated with you, our graphic designers create a storyboard that serves as the basis for all further steps.

3. Pre-production

In pre-production, the organization and detailed planning of your series takes place. We research several choices for locations, studios, actors, props, costumes and external service providers that are necessary for the concept. However, we also pay strict attention to the budget framework. The results of the work are presented to you in regular meetings (pre-production meetings) for discussion and approval.

4. Production

In the fourth phase, the actual filming takes place. Here, we usually rely on our permanently employed film team to ensure maximum efficiency in terms of time and budget. If desired, you can participate in the corresponding shooting days.

5. Post-production

Once shooting is complete, the film is digitally edited according to the storyboard. Editing, color grading, special effects and sound design are also realized in-house by our permanent team. During this phase, you will receive regular insights into the ongoing process in order to effectively communicate feedback and change requests.

6. Handover

Depending on the coordination, we can provide you with the finished production in all desired formats. This means it can be used directly on your website, in social media or even in the cinema and on TV. In terms of effective film distribution, we are happy to support you in the organization and coordination of suitable channels and broadcast times.

We’re looking forward to meet you!

+49 (0)341 9999 5151 +49 (0)173 89 25 986 mail@sons-of.de

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