What is a commercial?

A commercial is a comparatively short advertising film with a running time of between 10 and 60 seconds. The commercial has its origins in cinema and TV, but is now also an important component of social media marketing for numerous companies and brands. In the few seconds of playing time, the commercial aims to initially only attract the attention of the target group. Unlike an image film or explanatory film, no detailed information is communicated in a commercial. And to ensure maximum attention, our concepts regularly rely on humor, emotion and exciting stories.

What is the purpose of a commercial?

As a commercial production agency, we would love to produce a commercial for you at any time. However, there are perfect times when producing a commercial makes especially much sense. This is the case when you want to increase the awareness of a brand or a new product towards your target group. The period of the market launch is therefore ideal to think about a commercial film production for television or the use in social media channels. Through a commercial, attention and interest can be aroused in the target group in a short period of time, thus increasing the sales of your company in the long term. Studies also prove the successful use of a commercial. Around 64% of customers are more likely to buy a product after seeing it in an advertisement. On a homepage, such a film can increase the conversation rate by up to 20%.

What does a commercial cost?

Due to the numerous creative and technical possibilities, it is generally not possible to name a price for a film production without an exact concept. Not the playing time, but the general effort of the commercial film production plays the biggest role. However, we can already guarantee that we are the right partner for your film production. Whether advertising for television, cinema or your social media channels, we work closely with our client:s on every commercial and look forward to your request! Just contact us. We offer you individual ideas and concepts with the corresponding individual offers completely without obligation.

How do our projects proceed?


1. Creative conception

We work closely with our clients on every commercial production. The most important basis are the communication goals and the defined target group, which should be addressed by the commercial. As soon as we have this information, our team develops up to three creative concepts within the framework of a suitable film strategy. We will present these ideas to you in detail in a joint meeting. Afterwards, you can decide for your company which concept best suits the brand or product.


2. Fine conception & storyboard

Once you have decided on a concept, the fine conception begins. This means that your film will be conceptualized in detail in terms of story, text, camera work, animation, music, image design and style. Our team of graphic designers creates a storyboard that serves as the basis for the entire commercial film production, regardless of whether the film will later be shown on television or social media.


3. Pre-production

Organization and precise planning are the basis for the production of a good commercial. Our team takes care of suitable locations for the shoot, actors, costumes, coordinates external service providers and procures all props. We pay close attention to the budget of our clients. In regular pre-production meetings (PPM), we transparently present the results of our work to you for approval.


4. Production

In this step, the shooting of the commercial takes place and the concept is now brought to life. We usually work together with our permanent film team to ensure maximum efficiency in terms of time and cost. If you wish, you can participate in the corresponding shooting days.


5. Post-production

Once all the images are in the can, it is adjusted based on the storyboard. Our employees then take care of the editing, possible animations, the use of special effects and a perfect sound. For TV productions, we make sure that the broadcasters' specifications are taken into account during editing. During this phase, you will receive regular insights into the ongoing process in order to effectively communicate feedback and change requests.


6. Handover

Depending on the agreement, we can provide you with the finished production in all desired formats. This means it can be used directly on your website, in social media or even in the cinema and TV. In terms of effective film distribution, we are happy to support you in organizing and coordinating suitable channels and broadcast times.